We believe in a fresh and strategic approach when it comes to search engine optimization. As a professional SEO Consulting company, our focus is to help you establish a strong online presence that helps you get the desired results organically.
Struggling to find a perfect media space for promotion? Leverage OAB’s expert assistance to plan and buy the perfect space across social media, Programmatic Video and Display, Audio Streaming and OTT platforms. Our tailored plans help you reach out to the most purchase-ready audiences and help you place your ads where it gets maximum visibility.
OAB offers packaged solutions for digital media planning and advertising to make the most of your marketing efforts. We work with B2B brands as well as digital agencies to ensure the maximum performance of your media buys.
Well. it’s not. When you talk about any Media Planning and Buying agency, it means the company is doing both. There are companies who are doing it separately. However, OAB is one of the top media buying agencies, which is taking a key role in planning as well.
Media planning comes before the process of buying. It is more of a strategy that involves decisions regarding why and how to launch an advertising campaign, what are the prime advertising channels to reach out to the audience, and when the purchase will fetch the maximum results. However, the focus is more on the audience and channels at this phase. Selecting your target audience and effective media channels are discussed in the Media planning phase.
Once a media plan (in other words, an advertising campaign) is decided, it is transferred to the media buyer for budget allocation. The job of a buyer is to secure the ad inventory at the most competitive price.
Top media buying agencies of India like OAB offer you a win-win solution by doing both. We connect with experienced vendors of the marketplace to streamline the media planning & buying process.
PPC ads can drive incredible results. Getting your business listed in the ad networks and real-time bidding platforms helps you reach out to the target audience in the smartest and cost-efficient way. We can effectively plan how to place your ad on the ad networking platforms and maximize your budget.
We help you get spotted in places your customers are most likely to visit. Our targeted affiliate campaigns help you get the perfect amount of visibility. We design your affiliate campaigns that are placed on the right platforms and reach out to the largest target audience. From product feeds, contextual ads, banner placement, and rich digital ad placement on blogging sites as well as websites. Our affiliate campaigns are targeted to bring visible results.
Programmatic media buying is basically online media buying services. To maximize your marketing efforts, we offer our expert assistance to make the best use of digital platforms and tools to purchase ad inventory. We take care of your ad buys across a number of DSPs for marketing automation that maximizes your performance.
We keep a tab on the specific mouse movement of the visitors to determine whether it can lead to potential lead conversion
We represent your creative ideas that align with your brand to make sure that you get the best visibility
We do detailed and in-depth targeting of your audience and engage with them to identify their preferences.
After having a strategy, the budget is allocated for different channels
We take care of campaigns across major ad buying platforms
We design the campaign to align with business goals and customer preferences
We optimize your marketing strategy using a combination of in-house tracking and the external ad-serving technology to analyze and add value to your brand.
We keep a tab on click-through rate (CTR), CPM, and cost per conversion (CPC) to determine which kind of ads work best for your brand.
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